You know what you need to do. Executive function coaching helps you actually do it.
One-on-one coaching for planning, time management, and follow-through, for students and adults whose brain works differently than their to-do list expects.
Looking for the identity and strengths portfolio program instead? That's a separate offer. Visit the Built Different Profile page.
Led by a coach who's built this himself
Ross Herdina has worked as an educator and reading specialist for over 20 years, and is dyslexic himself. The coaching isn't a generic productivity framework, it's built by someone who has had to build these systems for his own brain first.
What it costs to keep white knuckling it
Without a system, the same pattern usually repeats.
Deadlines get met with adrenaline, not planning. Every project turns into a last-minute scramble, even the ones you saw coming weeks out.
Good intentions don't survive contact with the day. You know exactly what you should be doing. Getting from knowing to doing is where it keeps falling apart.
It starts to feel personal. Missed deadlines and unfinished projects stop looking like a systems problem and start feeling like a character problem. They're not the same thing.
What is executive function coaching?
Executive function is the set of mental skills that let you plan, start, organize, manage time, and follow through on tasks, even the boring or overwhelming ones. It isn't about intelligence or effort. It's the brain's project-management system, and for a lot of people, that system needs a different kind of support than "try harder."
Planning and prioritization - turning a vague goal into an ordered set of steps.
Time Management - Estimating how long things actually take, not how long they feel like they should take.
Task initiation - Estimating how long things actually take, not how long they feel like they should take.
Working Memory - Holding onto instructions and context while you're mid-task.
Organization - Physical and digital systems that hold up under real life.
Emotional Regulation - Staying steady when a task feels bigger than it is.
Pricing
$150/hr
Hourly Sessions
Book as Needed. No Minimum commitment.
$525/4 Sessions
Session package
Best when you’re building a new system and want a few consistent weeks to get it working.
Who this coaching is for.
Executive function coaching works for any age. What changes is the goal, not the format.
Middle to high schoolers
Juggling homework, long-term projects, and a level of independence they haven't had to manage before.
College Students and young adults
Running their own schedule, workload, and life logistics for the first time, with no one checking in.
Working adults
Stuck between knowing exactly what a task requires and actually starting it, especially under deadline pressure or during a big transition.
Parents supporting a student
Looking for a coach who works directly with their kid, instead of a system where the parent has to manage all of it.
What People Have To Say
-
"We feel so supported. Our 17 year old daughter now understands not just how to study, but how she can help herself be ready for studying?
Nicole
-
"Having an EF coach with lived experience really mattered to me. He gets it."
Ryan; 18
-
"I was headed off to college and had no idea how to study, focus, and slow myself down. I get it now. It is all about the systems I use."
Shelly;17
How coaching works
Sessions are remote, one-on-one, and built around a repeating cycle rather than a one-time fix.
Step 1: Review
What worked since last session, what didn't, and why.
Step 2: Troubleshoot
Find the actual bottleneck, not just the symptom of it.
Step 3: Build or adjust
A concrete system or strategy, sized to fit real life.
Step 4: Set the target
One clear, specific thing to try before next session.
Then the cycle repeats. Systems get refined, not just handed over once and left to work on their own.
FAQs
-
An executive functioning coach works directly with you to build the planning, time management, and follow-through systems your brain doesn't build on its own, and to troubleshoot them when they break down. It's a practical, skills-based partnership, not therapy and not tutoring.
-
No. A diagnosis can be helpful context, but it isn't required. Many clients haven't been formally diagnosed with anything. They just know their current systems for getting things done aren't working.
-
No. This is a separate service from the Built Different Profile coaching and portfolio program, which identifies and documents a student's cognitive strengths for college applications and self-advocacy. Executive function coaching builds the day-to-day systems for planning and follow-through. If you're looking for the strengths and portfolio program, visit the Built Different Profile page instead.
-
All ages. Sessions follow the same structure whether the client is in ninth grade or ten years into a career, though the goals and systems built are specific to that stage of life.
-
Yes, all sessions are held remotely.